Cheetos has announced the launch of a new prestige fragrance, Cheeteau, but the press release sounds a lot like an April Fool’s joke.

Cheeteau celebrates the “irreverent, intriguing and playful nature of the iconic feline, with a scent bold enough to excite and delight.” It will be available beginning April 1 for a limited time – or, maybe not.

But – check out the cute bottle they came up with – adorned with a chic black paw print. The snack’s spokesperson, Chester Cheetah, is dressed his best for the ad.

The cat even commented…

“My fans are always telling me they love it when Cheetos dust lingers on their lips and fingers, keeping the deliciously cheesy scent around a little longer…so this spring, I’ve decided to bottle the iconic aroma so that the pleasure of Cheetos is never farther than a spray away.”